Marketing your practice should be a dynamic process not a one-time does everything activity. For example, consider your mailing list. Are you doing anything to build up your list of clients and prospects on an ongoing basis? If you are not doing this now, then start developing ways to pull in prospects. There are a number of tactics that you can do now that would attract people and add contacts to your email list. An effective strategy is to mix up how you acquire new contacts. Leverage all your online platforms to build your list by using your website, social media sites, e-zine or newsletter, or affinity sites as opportunities to attract potential clients and solicit new contacts. Here are ten suggestions for you to consider:
- Offer something free which appeals to your audience. For example, EMPA recently released its Remote Guidelines and posted it on its website, Facebook page and an email to clients.
- Provide a simple signup form for your newsletter. It is sufficient to ask for only a name and email. Don’t forget to mention your privacy policy.
- Feature free webinars or podcasts which require a person to sign up
- Include a sign-up link for your newsletter/e-zine and feature this on every page of the document. Whenever your newsletter or e-zine is forwarded, it gives someone new an opportunity to sign up for it.
- Leverage your Facebook site by promoting your free material. Add a link to your business page or paid ads.
- Create interactive opportunities on your website by setting up a live chat tool or creating a form for website guests to ask you questions about your business.
- Submit guest blog posts for other websites and add a call-to-action or link to your website. You could invite people to subscribe to your newsletter or your own blog.
- Add a call-to-action button to your Facebook page which invites visitors to register for your newsletter or request a special resource.
- If your social media includes display ads or promos, add a QR code that requires an email address from the requestor. To help you with this, here is a link to some free QR code makers.
- Feature customer reviews on your website and social media sites that include sign up links to your blog, newsletter or magazine.
You can see that the suggestions all include an offer in exchange for contact information, and many people are willing to do this when they receive something free. While these suggestions can keep you busy as you create opportunities to solicit contacts, you might think of a few other unique ways to collect new contacts. And, if you do think of something new, let us know!